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Together, we can achieve your business goals. Let us be a partner in your success.
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Explore how our solutions meet your clients’ needs 

At Protective, we provide producers with the tools and resources necessary to meet ever-evolving client needs while growing your business. You can depend on us for high-quality products backed by experienced, consultative sales support.

Why Protective?
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Customer communication made easy

We understand that maintaining effective communication with your clients is key to the continued success of your business. That’s why we provide access to sales and marketing resources that help you share meaningful information with your customers, such as:

  • Product information
  • Prospecting materials
  • Competitor analysis
  • Consumer seminars
  • Illustrations
  • Point-of-sale strategy creation
  • Continuing education courses
  • Personalized support and service

We take pride in our accessibility and personal approach to doing business with our producers and agents. From product training to storytelling solutions, doing business with us is easy and effective.

  • Life insurance
  • Annuities
Life insurance designed to protect client needs
Protective Life’s suite of life insurance products offers your clients simple, affordable and responsibly-designed life insurance solutions. With both short-term and permanent solutions available, Protective Life arms you with the information and tools to help your clients choose the right life insurance solution to meet their particular situation and needs.

Whether focused on replacing lost income, funding a child’s education, ensuring that a family business can continue to thrive, or covering final expenses to relieve loved ones of that burden at a difficult time, empower your clients to protect their loved ones’ future with life insurance.
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Designed to offer opportunity to thrive in retirement

Products to help your clients meet their goals

Simple, client-friendly and value-focused product designs for asset growth, protection and guaranteed income

Support for your sales efforts

Dedicated sales support, with a needs-based selling philosophy to better support your business and solve retirement challenges

Value-added programs

Value-added programs to support business growth, educate advisors, and simplify complex topics for retirees, including Medicare, Social Security, navigating retirement in today’s uncertain environment
Explore our annuity products
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Tools to grow your business

Underwriting
Our specific underwriting requirements are explained in our Underwriting Guide which provides information such as age and amount requirements. Preferred class guidelines and financial underwriting.
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EZ-App
Trade paper for speed, convenience and improved accuracy when you use EZ-AppSM.
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Electronic forms and policies
Quickly locate critical forms, policies and reports.
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Marketing materials
Explore our comprehensive marketing materials including client brochures, worksheets, and educational materials.
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Calculators and quote tools
Our calculators and quote tools provide a quick and easy way to access estimates.
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Contact us
Need to speak with an expert? Find the contact who can provide the information you need.
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How to help your clients plan for all three phases of retirement
Explore some tips that empower you to help your clients plan for the long-term and promote financial security throughout their retirement years.
Learn more
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Are you prepared for the future technology demands of your clients?
Technology offers the potential of a huge advantage to financial advisors who can make the most of it. Discover some tips for delighting your customers with technology.
Read more in our blog
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Get appointed

The first step to doing business with Protective is getting appointed. It’s a simple process.
Get started
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Still have questions?

For more than 100 years, we’ve helped families protect their financial futures through affordable insurance, asset protection and retirement solutions. We can help you create the right product portfolio for your clients' needs.
Let's talk

Welcome to Protective

Before entering the site, please confirm that you are currently licensed to sell life insurance and/or annuities.

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For Financial Professional and Plan Sponsor Use Only. Not for Use With Consumers.